A business established and operated by its founders for the purpose of developing and maintaining a particular lifestyle or level of income.  Such businesses typically have limited scalability because of issues such as limited access to capital, owner decisions relating to business operating models and staffing and reinvestment objectives.  Many are sole practitioners or small groups like husband / wife teams. They are typically highly dependent on the experience, skills, drive and engagement of the owners.⁶

An individual providing business connections, guidance, advice and support to the entrepreneur as they develop and grow their startup.⁶

Shares with protective rights, such that when the number of shares outstanding increase, the existing shareholders positions are protected and remain constant in terms of their percentage ownership of the company. Shares for which a financing round does not cause dilution of the existing shareholders.⁶

An individual who continuously ponders, desires or wants to start a business, acts as if they are an entrepreneur but fails to take the steps necessary to establish and operate a business.⁶

Information and data collected by and about a company, its management or its users that serve little purpose beyond internal emotional validation of the company.  Such information and data lack the quality and depth to support business decisions.⁶

An algorithm which provides a measure of the relative importance of internet web pages and returned search results.⁶

A company which claims to have continuing operations but which demonstrates little or no growth in website visitations or use in recent quarters.⁶

A visual depiction in the form of a schematic or blueprint that represents the framework of a website and related web pages. Typically low tech, it lacks in “look and feel” characteristics, focusing more on the layout of the pages and arrangement of the content including potential navigational processes.⁶

Distinct website users who engage with a site’s offerings or services in a given day.⁶

Distinct website users who engage with a site’s offerings or services in a given month.⁶