If you’re not included in an investor’s network and have never met them in person, face it – you’re a cold contact. How can you prevent your pitch from being condemned to the trash? Review this guideline before you email investors.

Knowing how to effectively make cold contact, whether in the form of a phone call, an email, or an invitation to connect on LinkedIn, is a skill every entrepreneur needs in his or her tool belt. And we’re not talking sales tactics here; it’s all about networking.