You’re startup is ready. You’ve put in all the work to get your startup to where it is today. The MVP product is in order, your website is designed, and you are ready to launch your startup and get the word out. But how?

Knowing how to effectively make cold contact, whether in the form of a phone call, an email, or an invitation to connect on LinkedIn, is a skill every entrepreneur needs in his or her tool belt. And we’re not talking sales tactics here; it’s all about networking.

With all that you have going on during the early stages of running your own business, you run the risk of neglecting the single most important asset you have at your disposal: yourself!