A designer in the tech world who has a principal focus on how the product feels.⁶

A designer in the tech world who has a principal focus on how the product is laid out.⁶

In the startup world, a unicorn is a company with a valuation in excess of $1 Billion. These startups are statistically rare.⁶

An individual or enterprise that utilizes a product or service.  Such use can be on a paid or unpaid basis.⁶

A statement a company utilizes to express why customers should purchase their product or service, as compared to that of a competitor. The objective of the statement is to convince potential customers that their product or service adds more value than that of alternative offerings.⁶

The process of establishing the value or worth of an asset or a company. Factors impacting company valuation include it’s market, management, technology, assets, capital structure and prospective future cash flows. ⁶

A public announcement of new hardware or software prior to the products actual development. Often the product is never released and announcements are not rescinded; hence the reference to “vapor”.⁶

A financial comparison which examines a specified performance factor for a specified week with the same performance factor for the previous week.  Week over Week comparisons can can be direct comparing the actual performance factors, or differences between the factors in either absolute or percentage terms.⁶

A financial comparison which examines a specified performance factor for a specified quarter with the same performance factor for the previous quarter.  Quarter over Quarter comparisons can can be direct comparing the actual performance factors, or differences between the factors in either absolute or percentage terms.⁶

A financial comparison which examines a specified performance factor for a specified month with the same performance factor for the previous month.  Month over Month comparisons can can be direct comparing the actual performance factors, or differences between the factors in either absolute or percentage terms.⁶