An online type of marketing designed to drive traffic to a company or an organizations’ website to optimize its ranking, including but not limited to paying for the site to appear in search engine results.⁶

Processes and methods used to increase or boost site rankings or the frequency in which a websites search results are returned by an internet search engine as part of a process to maximize user traffic to the site.⁶

The use of electronic online communities to share information, communicate ideas and personal messages and engage with others through comments, discussion and various media such as blog articles and video.  Examples of platforms on which social media communities exist include FaceBook, Instagram, LinkedIn, Pinterest, Quora and Twitter.⁶

A measure of a company’s ability to pay its debts and meet its financial obligations.⁶

The value of total assets minus total liabilities.⁶

The cost a business incurs during operations in order to generate revenue. In normal circumstances, most of these are cash expenses; examples include wages, payments to vendors, and rent. Other expenses are non-cash, like depreciation, which decreases net revenue, but is not a cash outlay. These are governed by FASB and IRS accounting standards.⁶

A financial statement that shows a company’s financial performance over a specific time period. It delineates the Revenue and Expenses. It also delineates Net Income, which is Total Revenue – Total Expenses. Because this statement includes both cash and non-cash items, it does not reflect net cash flow.⁶

Loan Amount / Value of the Collateral. This ratio is most often used in evaluating the risk of real estate loans, where the appraised value of the property can be more objectively ascertained. The higher the LTV, the riskier the loan. The bank may specify a maximum LTV in order to make a loan.⁶

A loan that is paid off in a set period of time, usually in equal monthly installments throughout the duration (or term) of the loan. Term Loans can be a secured or unsecured loans.⁶

This type of loan is secured by the “signature” or promise to pay by the borrower. There may or may not be restrictions on its use. Also known as a “character loan” or “good-faith loan”. ⁶